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Lock development quick but lack of brand |
| published date: 2014/4/28 Hits: 13740 |
In today's society, the development of various technologies change rapidly, lock Market dragons and fishes jumbled together, let consumer feel blindly, produce misunderstanding. At present a lot of brand, no brand products have appeared on the hardware market, and the impact of the majority of consumers for the brand is still very strange, some brand locks enterprises only industry awareness, most consumers do not know. Therefore, develop brand awareness lock industry is veryimportant.
Hardware industry analysts think, hardware lock business enter a doorsill low, manyhardware lock business product variety, quality requirements is not high, cheap price, so must have the market, hardware lock this low threshold will make the whole hardware lock market threshold low. That is, the hardware lock enterprises with advanced skills, but the hardware lock Market with lock products will show the same. The present domestic market to produce low lock lock product brand.Because the lock industry belongs to the labor-intensive industry, enter a doorsill low, professional level is not high, the high-end product variety is very sparse. Lock industry growth in the face of the brand consciousness thin.
Enterprise brand consciousness is thin, lock products have no brand, only somenot famous lock products. And the small lock should have his own brand products,only the product brand, lock is itself the label, increase customer awareness of enterprises. But some locks enterprises didn't realize the tonic brand to brandproduct hardware lock less.
Lock enterprise growth management idea, planning system, planning methodscannot make the existing economic capital and factor of production is the bestequipment and operation, this is the domestic lock industry throughout thecharacteristics of. While the international trade competition rule automatic power still hold in foreign hands, is to lock industry in order to realize the fast stablegrowth, to break the brand barriers, keep innovation.
After rapid growth in recent decades, Chinese has become the world's second largest economy. The growing influence Chinese economy on the world economy,but also inevitably will be affected by the world economic turbulence.
With high speed increase Chinese economy, China engineering machine market has also become the world's largest construction machinery market. After nearly ten years of growth, in the countries to strengthen macro-control background, at the moment China engineering machine industry is undergoing the first true sense of the market downturn. We hope, China engineering machine industry can take this opportunity to high growth, farewell method for conditional extensive.
We think, as a future world construction machinery development tide, engineeringmachinery products towards a more advanced, more peaceful, more environmentally friendly direction, evolution. As Komatsu, while continuous to broadChina users promotion hybrid engineering machine, energy saving and environmental protection products and ideas for further acceleration, we advocateICT construction, information construction advanced concepts, to Chineseengineering machine industry that China economy can grow continuouslycontribute.
First, determine the brand plan. If an enterprise wants to go up, have their own brands must, and publicity of the brand. Tool of high character China factoryproduced, but with foreign brands, sold to Chinese people, and the generation ofworkshop just made some effort, this is no brand China manufacturing instruction!In order to prevent the NC machine tool factory shop wrong, to brand as thefoundation of the individual, free help machine tool manufacturers, brandpromotion, vowed to CNC machine tools to create Chinese road!
Second, grasp the focus of science and technology. Experts think is equaleconomic crisis led to China's machine tool industry in the depths of winter, but in fact, the main reason is the foreign brands on the domestic market blow. The German TRUMPF group in 2011 sales reached 2330000000 euros, an increase of 15%, the sale is over the economic crisis before TRUMPF's highest sales records.The machine is connected to the entrance so high sales, in addition to the brand,skill is also very nervous.
Technology is always the weakness of CNC machine tools in China, the CNCtechnology in China is not mature, mostly by copying the other manufacturers. To master the core technology, in order to have the right to speak, hope the enterprises of NC machine tools in China can do more on R & D investment, catch up with the pace of development.
Finally, the training of sales staff. At present, China's CNC machine tool has been implemented the network marketing, network marketing is gradually popular.Network marketing sales also has the brand dissemination function, therefore also gradually paid attention to by the enterprise. |
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