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The threshold of our hardware lock market is too low
published date: 2014/4/28      Hits: 3402

  After the big wave to Amoy sand, after a whole washing see.'. Facing the lock Market dragons and fishes jumbled together, we can also meet the lock Market in such a rule the future? China hardware lock Market Development long-standing, tort, brand confusion problems. Hardware lock in hardware everywhere in the market first, the brand, no brand, anyway, dragons and fishes jumbled together, hardware lock enterprises enter a doorsill low, many hardware lock enterprise product variety, quality requirements is not high, cheap price, so it has a certain market, the low threshold of hardware lock market will bring the hardware lock the overall market threshold low.

  Even if the hardware lock business had an advanced patent technology, then the hardware lock market will appear similar lock products. Hardware lock threshold is low, the lock patent protected consciousness is weak. In the current environment, lock industry doorsill is low to hardware lock Market confusion.

  Lock Market violations have occurred recently, Choucheng industrial report according to the clues in the Urban Bridge Street a shop in front of Jiangling car seized suspected of infringing registered trademark "YALE" lock box 50, 27000, and in accordance with the law to be seized. Upon investigation, "YALE" trademark registrant is Yale security company (America), the Chen selling "YALE" brand lock without the trademark registrant licenses and unauthorized sales. According to the account, the trademark infringement lock was in July 8th from Pujiang a business households by 0.35 yuan per the purchase price, and then to West Street to bridge in a store sales, goods not unloaded off the business law enforcement officers seized.

  Hardware lock market is lack of awareness of brand hardware lock business to brand awareness, lock products do not have their own brand in the hardware lock market, just some miscellaneous brand lock products. The small lock should also have his brand product, the brand, lock products with own label, increase customer identification. But some locks enterprises are not aware of the importance of brand so hardware lock brand products less and less. The survey found in the market, ask to lock name, almost all consumers are not answer, and even industry insiders, in addition to the approximate price, the name is rarely say more than three kinds of locks, can say is also imported brands.

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